Search Engine Optimisation
SEO is an abbreviation for Search Engine Optimisation, which is the practise of optimising a website's technical setup, content relevance, and link popularity in order to ensure its pages are simpler to identify, more relevant, and popular to user search queries, and hence appear higher on search engines.
SEO is the practise of refining your website so that search engines like Google are likely to include your company in their search results.
The more visible your pages are in search results, the more likely they will be found and clicked on. At last, the objective of search engine optimisation is to help entice website visitors who will become consumers, clients, or a returning audience.
Search Engine Optimisation (SEO) is the practice of optimising websites to rank higher in the search engine results, thereby increasing organic traffic. The process of SEO involves an array of techniques including keyword optimisation, and content improvement to enhance a website’s visibility. SEO is quintessential for businesses and individuals to enhance their online presence on search engines to reach a broader audience by ensuring that their content is easily discoverable in order to achieve new heights in their business triumphs.
SEO Includes ...
1. Meta tags/Title tag changes
2. Keyword research/Analysis
3. Competitor Analysis
4. Heading tag changes
5. Alt tag changes
6. Interlinking wherever required.
7. Keyword density in site content.
8. HTML Site Map
9. XML site map and Submission in webmaster tool
10. Ror.XML File creation
11. Robots.Txt File creation Extra work activities
12. Google Webmaster tool
13. Google Analytics